After more than 45 years of breeding various Sheep Breeds most successfully, and despite having excellent sale and show results, I found myself becoming increasingly frustrated with the Stud Breeding industry because of a number of reasons. Each Breed Society proclaimed its breed to be the most economical with which to farm,but when looking what they where selecting for it was more about a perfect picture of their breed than real profit driven selection. My problem was thus more with the people and what they do to breeds than blaming a breed that is only being allowed to evolve according to the selection of the breeders. Commercial Breeders have been forgotten in the process and their needs not taken into consideration.
Stud Breeding had become something of a sport people played. You get together a few times a year and see who can win the Show and sales game by having the champion animal or getting the highest price.
Members become so fanatical and carried away with this game that any positive criticisms are viewed as an insult to the breed or taken very personally.
The game also fuels jealousy and self interest as many members even resort to treachery and deceitfulness in their pursuit to win the game.
Most annoying is the fact that in spite of all this, most Breed Societies and their members are able to bluff themselves that everything is being done to improve the Breed economically and that the breed is indeed the best to farm with commercially.
Also seeking the goodwill and blessing of outside role players such as the Wool and Meat industries, Breed Societies and Breeders allow them to influence their selection, not realizing that these role players first interest is, and rightly so, either the Wool or Meat industry and not the Breed or the Farmer.
These frustrations gave birth to the realization that the meat Sheep Farmer most of all needed a Breed and a Society with one aim in mind:
~ To promote economical and profitable commercial sheep meat production based on lowering input costs and selecting for optimal production~
I am very proud to have initiated, along with some other like minded Farmer Entrepreneurs, the development of a Sheep that later led to the establishment of the Meatmaster Breed.
We started developing the Meatmaster Breed in 1994 and since 2000 have bred only pure registered Meatmasters recorded and performance tested. Thus our Stud is one of only a few that can guarantee that our Meatmasters will breed true to type due to selection over many generations for specific traits.
Because we realize that short term financial greed and people are the problem and that the Meatmaster Breed can loose its focus in the long term, we en-devour to remain committed to breed a sheep that will always put the most money in your pockets.
Daily we are attracting more and more open minded Breeders which all have the same aim in mind:
~ To farm with a sheep that places the most money in their pockets ~